With the dawn of electric vehicles starting to get more mainstream traction, Ford kicked things off in the EV pickup truck market with the debut of the F-150 Lightning. Being able to produce 775 lb-ft of torque and serve as a fully-functional pickup, this truck impressed customers even more with a starting MSRP of an affordable $40,000.
If you were unable to be one of the lucky customers to get their hands on the sold-out F-150 Lightnings, you’ll have a second chance with the 2023 models. Only this time expect to be a little bit more because this time, the MSRP for the base Pro trim has been increased to $57,869. That is about a 40% price increase from the starting 2022 model.
For comparison, the most expensive trim, F-150 Lightning...